This time last week I set up a facebook ad for my short story collection 'Where the Dead Live'. I wanted to test out how well the ad worked before bothering to consider using ads as part of my promotion for 'Alone' when it is relaunched (and I'll be done with edits today, hurrah!).
So, I only wanted to spend a small amount of money as this was more of a tester than anything else. The way facebook ads work, you're basically paying for each time a person clicks through to your facebook page via the ad. You can choose the limit on how much you want to spend each day and once the money has been used up, the ad is withdrawn until the next day. You also decide how long you want the campaign to run for. I went for eight days at £3 a day, which totalled in a £24 spend.
Initially, I saw a definite jump in sales. I went from selling one or two books on Amazon a week to selling seven in the first four days. However, after that sales dropped off again. The main thing I noticed was a definite increase in the number of 'likes' I had on my page. I went from 221 likes to 256 in a week, an increase of 35 likes which I was really pleased with. Normally, I'll add a couple of 'likes' to the page in a week so this was a huge jump.
Because of the initial jump in sales, followed by the tail off, I've decided for my 'Alone' facebook ad campaign, I'm going to spend more money over a shorter period of time. I've decided to spend £10 a day over three days to try to give the book a good boost as a 'new' release. Getting a book up those sales charts early on really helps because it makes the book more visible to those who otherwise might not have stumbled across it. I'm also going to focus the ad on people with precise interests in vampires/vampire romances/etc. Dare I say it, I'm even going to aim the book at Twilight fans and also fans of The Vampire Diaries.
So I'll definitely use facebook ads again. They turned out to be a relatively cheap and VERY easy way of advertising. I will be using it in the future as well as for my 'Alone' campaign. I don't think its the be-all and end-all but I think used in combination with blog tours etc. it certainly doesn't do any harm!
Oh, and here is a link to my facebook page should any of you want to check it out. I hope my results prove useful to all you other authors trying to find ways to promote. I know its a long, hard slog!