Wednesday 24 June 2015

How to Run Facebook Ads!

I was chatting to a fellow author today (an author who is also involved in this amazing $0.99 boxset, Voracious Vixens - a PNR anthology - in case you haven't checked it out yet,) and she was asking me about running facebook ads. I told her I normally had a couple on the go, and had got the pay per click down to only £0.04 per click, which seemed pretty good to me. I do notice the difference in sales when I have facebook ads running, and even though I complain about facebook wanting us to pay to boost every post in order to show it to our fans, I still believe it's one of the best forms of advertising available at the moment. There aren't too many people who read ebooks who don't also have a facebook profile.

So, here are the things I covered. 

Setting up an ad on facebook is pretty easy to do, but they do take a bit of tweaking to figure out what works best for your books. First of all, you have to decide if you want to link direct to Amazon, or to your author page? I tend to link direct to Amazon these days, as f/b doesn't show half of our posts to our likers anyway! When you initially go to set up your ad, the page will look something like this:

Obviously, you need to decide which book do you want to link to. Ideally, you want to choose one that is currently on sale or even free.

You're going to want to find a really eye catching image that relates back to your book and the genre it is in. For me, writing romance, I tend to go for a hot guy, or if it's paranormal, I might throw in a wolf and a gothic background as well. Whatever you choose, it needs to be something people are going to notice. It need to be a certain size, 1200 by 628 pixels, so if you have photoshop, you're going to want to resize it. Don't just use a book cover, they don't work well. Though I have done this image for one of mine, which works.

These are the images I'm currently using for two different ads. You can upload multiple images if you want, and then figure out which you're getting the best click rate for.

For the heading, you're going to want something like 'ONLY $0.99 on Amazon TODAY!' or 'FREE on AMAZON Today' The annoying capitals letters acts as click-bait. It might irritate some people, but it does tend to catch the eye.

You're then going to want to use a catchy one liner to describe the book in a way that will make people want to read it. You only get a certain number of letters, so you have to be concise!

Here are a couple of mine:

For Autumn's Blood: 'Autumn Anderson never expects to meet the dark, dangerous man whose touch seems to burn.'

For Cut Too Deep: 'Curvy girl Jenna is on the run from her past, but can tattooed mechanic Ryker make her stay.'

Once you've got all that sorted, you need to decide how much money you want to spend and how long for. I tend to put mine for a couple of dollars/pounds per day over a month. You can always stop the ad if it's not working, or extend it.

You need to start thinking about who your readers are so you can narrow down who f/b aim the ads towards. I tend to choose women between 18-65, in the US or UK (depending on which amazon link you use). You can also use a link that will take the clicker to the correct Amazon site, depending on which country they are in. If you do this, make sure you add all English speaking countries that use Amazon into the targeting.

I also target right down to interests - so I always do 'kindle' 'e-reader' 'romance novels' and then 'the vampire diaries' 'teen wolf' 'twilight' and any other popular pnr stuff that is about! For my romance novel, I swap the pnr tags for BBW, Curvy, Tattoos, etc.

And that's really all there is to it! You just have to click submit, and hope the facebook gods approve.

Good luck!

Tuesday 2 June 2015

Lily Harlem's New Release, 'Toy Boy'!

By Lily Harlem

Toy Boy is Lily Harlem’s sexy new release and is out now! It’s a cougar story set in beautiful Greece and tells the tale of Kay and Sullivan on their ‘first’ date. Here’s the low down…

Back cover information

Getting something unexpected can be a shock, but it can also be a wonderful treat, if you allow yourself to indulge, that is.

Kay is bubbling with excitement. She’s booked a sailing holiday of a lifetime in Greece with a man she’s fallen for hook, line and sinker. They met on the Internet. She’s from Oxford, he’s from Washington State. She’s a business lecturer, he runs his own successful business.

They’re perfect for each other, and she can’t wait to meet him and spend time in and out of his bed, allowing him to seduce her for real and not just with softly spoken words over the telephone.

But when she arrives in the idyllic port of Fiscardo, she’s in for a shock. There’s a reason Sullivan’s photographs were grainy, and it’s not because he’s sporting a potbelly or balding as she’d suspected. It’s because he’s over a decade younger than her and could rival any Greek god in the looks department. What’s more, his sex appeal and lust for her is off the scale.

Should Kay take what she can with her ‘toy boy’ and have some fun in the sun or hop on the first plane back to England? It’s a tricky decision for a woman who believed she couldn’t be surprised by life anymore. 

Buy from Totally Bound  Amazon Amazon UK and all other good ebook retailers.


My dreams were filled with blue skies, turtles and fluffy, white clouds that cradled around me, rocking me, soothing me, tilting me this way and that in a constant languid motion.
I saw Greek gods, islands rising from an aqua sea, and heard the sound of waves slicing around dolphins as they rose and fell from the water as if flying.
The images and sounds of my dreams faded, and reality broke into my consciousness. For a moment, I wondered where I was, then my foot touched the cool surface of the cabin wall, and I remembered that I was on Dolly Bird and Sullivan was sleeping up on deck.
I turned to my back and looked up at the skylight. The stars had gone, and in their place was a clear sky fractured by a length of white mast holding a taut sail.
I’d have to get up and grab a taxi to the airport.
The thought made me sad all over again. It could have been so perfect.

My body tilted slightly to the right, then upward and back down.
The water in the harbor hadn’t been this rough the night before, and judging by the  cloudless sky, it certainly didn’t seem like a storm was over us.

I sat up and braced my hands behind myself, stared at my ruby-red painted toenails. Again I was jostled, not lots, but certainly more than I’d been the night before.

I swung my legs around, exited the cabin, then stood on the rocking floor of the small
seating area. I flicked open one of the drawn curtains. “What the...?”
All I could see was water. No land, no houses, and certainly no Fiscardo. Just an endless expanse of blue occasionally topped with a burst of white froth.
I spun around and looked out of the opposite window. It was the same.

Nothing but water.
I’m out at sea.

A wave butted the boat, and I lurched toward the galley and grabbed the counter for
support. What the hell was going on?

I was confused, not to mention dry from the wine the night before. I went into the
bathroom, brushed my teeth and splashed water on my face. After a quick gulp of bottled water, I headed up the small steps and pushed open the door to the outside world.
The glare of the sun hit me like a spotlight being turned onto my face, but I ignored it and climbed onto the windy deck.
“What on earth,” I said, holding on to the table and staring at the front of the boat, “is going on?”
Two white sails ballooned above me. Enormous and dramatic, they clung to the mast, ropes straining and groaning, reaching for the sky.
“Good morning.”
“What the hell do you think you’re doing?” I shouted, spinning and spotting Sullivan standing behind the large chrome wheel.
He wore nothing but his swim shorts and shades. The breeze had flattened his hair backward, and his shoulders and upper arms were tense as he held the wheel.
“Taking you for a spin,” he called over the breeze, grinning so wide his cheeks balled. “Like it?”
“ that is not what’s happening. Take me back to Fiscardo right now.” How dare he? Anger coiled in my stomach. It felt like my veins were suddenly too narrow for my blood.
“Can’t.” He shrugged.
“Of course you can. Turn around.” I put my hand up to shield my eyes and looked over his shoulder. In the far distance, I could make out land, rising giant-like from the sea. “Back there, take me back there.” I pointed, as a pounding beat set up in my temples.
“Can’t, the wind is blowing us this way.” He signaled to the sails. “We’re at the mercy of the gods.”
I held on to the rail that supported the Bimini and hoisted myself upward onto the main body of the boat for a better look at my location. The wind caught my hair and cooled my cheeks. I peered into the distance. “There must be a way, and I demand that you—”
He reached for my wrist, grabbed me, and pulled me down.
“Hey, watch it,” I said, gripping a metal railing that ran around the side of the boat. I was struggling to keep my footing and bumped against the table.
“No, you watch it.” He released me and gestured above me. “The boom nearly got you. Gotta keep an eye out for it. Wily sucker once the speed picks up.” He stepped away and grabbed the wheel again.
“Why did it do that? It nearly killed me.” I looked up at the scarily heavy bar that had ropes slipping upward. It had nearly chopped my head off. Damn thing.
“Probably won’t kill you,” Sullivan said, tightening something on his right. “But it will give you a thumper of a headache. Best you stay on this part of the deck for now.”
Huh, I had a headache already. Temper did that to me. “Not very health and safety conscious around here, is it?” I stepped behind him, as far away as possible from the lurching pole, and held on to the stern rail.
“Baby,” he said, still gripping the wheel but looking at me over his shoulder. “This is the big bad ocean. Danger lurks everywhere. Not even a guy with a hard hat and a clipboard can sort this out.”
I frowned at him. “Seriously, take me back. I don’t want to be out here.”
“I told you, I can’t. Besides, I want you to see some of the islands before you jump on a plane and leave me.”
“What?” I put one hand on my hip but kept hold of the rail with the other—the boat was skimming over the water, bouncing rhythmically. I couldn’t believe what he’d just said. He’d taken me against my will. He knew I’d wanted to get back to the airport today. Did he really want to see me lose it with him? “So you’ve just gone and bloody kidnapped me?”
He turned to me again and shoved his glasses to the top of his head in that cute way I’d noticed he did. He let his gaze settle on my face, then bit on his bottom lip, just a little—so I could see his top teeth—and let his attention slide over my body.
I glanced downward. Damn. I was standing in just my new, white underwear. It was pretty damn sexy with the lace detail and the balcony cups, because when I’d bought it, I’d wanted to look hot for him.
“Jesus, Kay. I’d say it was more like womannapped than kidnapped, wouldn’t you?”

"Kick off your shoes, shed your clothes along with your inhibitions and indulge yourself in a sensual adventure."

"Wow! What a story!" 

"What can I say but off the charts HOT!"

"Another fantastic book by Lily Harlem, she does such a great job of describing the characters and the place I could smell the sea and felt like I was on an island in Greece."

"A new romance book by Lily Harlem - no other words are needed, you just know it's going to be fabulous."

 "Simply a beautiful, sexy, smile-inducing story that you will want to read over and over."

"An absolutely perfect book to read whilst pool side or lounging on a sun deck."

Oh the sun, the sea, the sex! Lily has a way of writing that puts you in the book. Her descriptions of Greek Islands had me day-dreaming I was on a boat, feel the wind and sun on my face, could smell the charcoal fires from the harbour side café's and taste the olives and wine.

About Lily Harlem

Lily Harlem lives in the UK and is an award-winning, multi-published author of contemporary erotic romance. She writes for publishers on both sides of the Atlantic including HarperCollins, Totally Bound, Xcite, Ellora’s Cave and Sweetmeats Press. Her Hot Ice series regularly receives high praise and industry nominations.

Before turning her hand to writing Lily Harlem worked as a trauma nurse and her latest HarperCollins release, Confessions of a Naughty Night Nurse, draws on her many experiences while nursing in London. Lily also self-publishes and The Silk Tie, The Glass Knot,  In Expert Hands and Scored have been blessed with many 5* reviews since their release.

Lily writes MF, MM and ménage a trois, her books regularly hit the #1 spot on Amazon Best Seller lists and Breathe You In was named a USA Today Reviewer’s Recommended Read of 2014. Her latest MM novel is Dark Warrior.

Lily also co-authors with Natalie Dae and publishes under the name Harlem Dae - check out the Sexy as Hell Box Set available exclusively on Amazon - The Novice, The Player and The Vixen - and That Filthy Book which has been hailed as a novel 'every woman should read'.

One thing you can be sure of, whatever book you pick up by Ms Harlem, is it will be wildly romantic and down-and-dirty sexy. Enjoy!

Find Lily on the web.