Wednesday 24 June 2015

How to Run Facebook Ads!

I was chatting to a fellow author today (an author who is also involved in this amazing $0.99 boxset, Voracious Vixens - a PNR anthology - in case you haven't checked it out yet,) and she was asking me about running facebook ads. I told her I normally had a couple on the go, and had got the pay per click down to only £0.04 per click, which seemed pretty good to me. I do notice the difference in sales when I have facebook ads running, and even though I complain about facebook wanting us to pay to boost every post in order to show it to our fans, I still believe it's one of the best forms of advertising available at the moment. There aren't too many people who read ebooks who don't also have a facebook profile.

So, here are the things I covered. 

Setting up an ad on facebook is pretty easy to do, but they do take a bit of tweaking to figure out what works best for your books. First of all, you have to decide if you want to link direct to Amazon, or to your author page? I tend to link direct to Amazon these days, as f/b doesn't show half of our posts to our likers anyway! When you initially go to set up your ad, the page will look something like this:

Obviously, you need to decide which book do you want to link to. Ideally, you want to choose one that is currently on sale or even free.

You're going to want to find a really eye catching image that relates back to your book and the genre it is in. For me, writing romance, I tend to go for a hot guy, or if it's paranormal, I might throw in a wolf and a gothic background as well. Whatever you choose, it needs to be something people are going to notice. It need to be a certain size, 1200 by 628 pixels, so if you have photoshop, you're going to want to resize it. Don't just use a book cover, they don't work well. Though I have done this image for one of mine, which works.

These are the images I'm currently using for two different ads. You can upload multiple images if you want, and then figure out which you're getting the best click rate for.

For the heading, you're going to want something like 'ONLY $0.99 on Amazon TODAY!' or 'FREE on AMAZON Today' The annoying capitals letters acts as click-bait. It might irritate some people, but it does tend to catch the eye.

You're then going to want to use a catchy one liner to describe the book in a way that will make people want to read it. You only get a certain number of letters, so you have to be concise!

Here are a couple of mine:

For Autumn's Blood: 'Autumn Anderson never expects to meet the dark, dangerous man whose touch seems to burn.'

For Cut Too Deep: 'Curvy girl Jenna is on the run from her past, but can tattooed mechanic Ryker make her stay.'

Once you've got all that sorted, you need to decide how much money you want to spend and how long for. I tend to put mine for a couple of dollars/pounds per day over a month. You can always stop the ad if it's not working, or extend it.

You need to start thinking about who your readers are so you can narrow down who f/b aim the ads towards. I tend to choose women between 18-65, in the US or UK (depending on which amazon link you use). You can also use a link that will take the clicker to the correct Amazon site, depending on which country they are in. If you do this, make sure you add all English speaking countries that use Amazon into the targeting.

I also target right down to interests - so I always do 'kindle' 'e-reader' 'romance novels' and then 'the vampire diaries' 'teen wolf' 'twilight' and any other popular pnr stuff that is about! For my romance novel, I swap the pnr tags for BBW, Curvy, Tattoos, etc.

And that's really all there is to it! You just have to click submit, and hope the facebook gods approve.

Good luck!


  1. Thank you so much for this! Really helped x

  2. Facebook marketing is very important for small business. Because small business needs to do marketing in a specific area. Facebook marketing can do marketing in a specific area and reach your business to your targeted area. Facebook marketing and custom website development

  3. The internet marketing is a great technique that is doing continuous progress. Every now and then there new platforms that are really beneficial for entrepreneurs to present their brands. I am also a business owner and with the help of PPC and facebook ads Los Angeles services, getting truly wonderful results.

  4. I am thankful for this blog to gave me much knowledge regarding my area of work. I also want to make some addition on this platform which must be in knowledge of people who really in need. facebook

  5. Sometime few educational blogs become very helpful while getting relevant and new information related to your targeted area. As I found this blog and appreciate the information delivered to my database.seo agency bangkok


  7. Enthusiastic words written in this blog helped me to enhance my skills as well as helped me to know how I can help myself on my own. I am really glad to come at this platform.

  8. Thanks for sharing the post.. parents are worlds best person in each lives of individual..they need or must succeed to sustain needs of the family.
    agĂȘncia seo sp

  9. These are some great tools that i definitely use for SEO work. This is a great list to use in the future..
    performance marketing fuer autohaendler

  10. Really it is an amazing article I had ever read. I hope it will help a lot for all. Thank you so much for this amazing posts and please keep update like this excellent article. Thank you for sharing such a great blog with us.
    website development company in new york

  11. Hello There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. I’ll certainly comeback.
    Viego Runes

  12. Good post but I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it!
    pozycjonowanie stron warszawa

  13. I am very happy to discover your post as it will become on top in my collection of favorite blogs to visit.
    Seo Agency Newyork