Wednesday, 24 June 2015
How to Run Facebook Ads!
I was chatting to a fellow author today (an author who is also involved in this amazing $0.99 boxset, Voracious Vixens - a PNR anthology - in case you haven't checked it out yet,) and she was asking me about running facebook ads. I told her I normally had a couple on the go, and had got the pay per click down to only £0.04 per click, which seemed pretty good to me. I do notice the difference in sales when I have facebook ads running, and even though I complain about facebook wanting us to pay to boost every post in order to show it to our fans, I still believe it's one of the best forms of advertising available at the moment. There aren't too many people who read ebooks who don't also have a facebook profile.
So, here are the things I covered.
Setting up an ad on facebook is pretty easy to do, but they do take a bit of tweaking to figure out what works best for your books. First of all, you have to decide if you want to link direct to Amazon, or to your author page? I tend to link direct to Amazon these days, as f/b doesn't show half of our posts to our likers anyway! When you initially go to set up your ad, the page will look something like this:
Obviously, you need to decide which book do you want to link to. Ideally, you want to choose one that is currently on sale or even free.
You're going to want to find a really eye catching image that relates back to your book and the genre it is in. For me, writing romance, I tend to go for a hot guy, or if it's paranormal, I might throw in a wolf and a gothic background as well. Whatever you choose, it needs to be something people are going to notice. It need to be a certain size, 1200 by 628 pixels, so if you have photoshop, you're going to want to resize it. Don't just use a book cover, they don't work well. Though I have done this image for one of mine, which works.
These are the images I'm currently using for two different ads. You can upload multiple images if you want, and then figure out which you're getting the best click rate for.
For the heading, you're going to want something like 'ONLY $0.99 on Amazon TODAY!' or 'FREE on AMAZON Today' The annoying capitals letters acts as click-bait. It might irritate some people, but it does tend to catch the eye.
You're then going to want to use a catchy one liner to describe the book in a way that will make people want to read it. You only get a certain number of letters, so you have to be concise!
Here are a couple of mine:
For Autumn's Blood: 'Autumn Anderson never expects to meet the dark, dangerous man whose touch seems to burn.'
For Cut Too Deep: 'Curvy girl Jenna is on the run from her past, but can tattooed mechanic Ryker make her stay.'
Once you've got all that sorted, you need to decide how much money you want to spend and how long for. I tend to put mine for a couple of dollars/pounds per day over a month. You can always stop the ad if it's not working, or extend it.
You need to start thinking about who your readers are so you can narrow down who f/b aim the ads towards. I tend to choose women between 18-65, in the US or UK (depending on which amazon link you use). You can also use a link that will take the clicker to the correct Amazon site, depending on which country they are in. If you do this, make sure you add all English speaking countries that use Amazon into the targeting.
I also target right down to interests - so I always do 'kindle' 'e-reader' 'romance novels' and then 'the vampire diaries' 'teen wolf' 'twilight' and any other popular pnr stuff that is about! For my romance novel, I swap the pnr tags for BBW, Curvy, Tattoos, etc.
And that's really all there is to it! You just have to click submit, and hope the facebook gods approve.